We were first introduced to SEM Geeks in 2009 at a Brookdale Marketing User Group meeting.  We quickly recognized that Internet advertising could be a cost effective strategy to reach a broad audience for Continuing Education programs.  Our first campaign in 2009 was for Camps-On-Campus, a summer program targeting parents of children in grades 3 through high school, as well as teens.  The successful campaign generated both brand awareness through impressions but more importantly, click-throughs to our website by highly interested prospects.  Given the success of the pilot program, we have expanded our campaigns in 2010 to include a Career Training Information Session and Career Training programs, as well as Camps-On-Campus. 
 
Internet advertising offers some distinct advantages.  Perhaps the most important is data-driven decision making.  During the campaign, the results can be analyzed and ad spend strategies modified as needed.  Another key element of a successful campaign is comprehensive website content.  Individuals who click through a banner ad are good prospects for your product or service.  Adding the ability to opt-in to email newsletters enables you to communicate with these prospects in the future.
 
SEM Geeks has been a collaborative partner in our emarketing efforts.  They bring their extensive knowledge of Internet advertising tools and strategies, that when combined with our overall marketing strategies, results in successful campaigns.  They are proactive and quick to alert us when a campaign needs to be modified to maximize both effectiveness and cost efficiency.   We are kept updated on the status of a campaign through conference calls on a regular basis and comprehensive reports at the end of a campaign.
 
Emarketing has become a significant component in our overall marketing and working with SEM Geeks has enabled us to successfully reach new customers.

Riina Van Rixoort
Director, Community Services & Marketing
Outreach, Business & Community Development
Brookdale Community College