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SEMGeeks Strategic Vision:
It is our goal to orchestrate effective marketing strategies that provide a positive ROI for our client institutions. Our team is constructed of experts within the search engine marketing industry who focus on higher education marketing. The experts at SEMGeeks are ready to not only implement their higher education marketing strategies, but are also prepared to explain to the team at your school what strategies will be implemented and why particular marketing tactics will be employed. Unlike most marketing agencies, SEMGeeks provides complete transparency with regard to your ad budget and our clients can monitor how their advertising dollars are being spent through the reporting and consulting services that our business provides. Our analysis is built around a unique five step program: Program Goal, Identifying the Roadmap, Launching the Campaign, Refining and Defining the Campaign, and post-Campaign Analysis.
Strategic Marketing Partnerships:
SEMgeeks has developed partnerships with some of the largest media outlets on the web. Our partner teams at Google, Facebook, Pandora, MSN, Yahoo and other online media outlets keep us up to date with the latest platform additions that will enable you to reach your core audience. Our clients have direct access with our partner teams at all times and it is common to have a quarterly meeting with your school and our partner teams to keep you abreast of the latest online marketing developments.
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RESOURCES LINKS
Google
As Google continues to control a majority of the internet search world, our team works directly with Google to ensure that our clients are being represented in both the keyword search and Content related placements that produce a beneficial return on investment.
Facebook
Facebook has become the world’s largest social network and the site is perhaps the single most effective method of reaching the college demographic. Our team at SEM Geeks has found means of utilizing Facebook in new and unique ways. Because of Facebook’s key role in reaching the 17 – 25 demographic, it plays an essential role in any educational institution’s marketing success.
MSN
The MSN/Bing platform has considerable market share with the latest partnership with Yahoo. This platform is used to compliment many of the search marketing strategies used by SEM Geeks.
MySpace
The MySpace platform was originally the social network leader before being surpassed by Facebook in 2007. Naturally MySpace changed its model and has now become the most interactive music platform attracting the targeted college demogrpahic. MySpace allows various forms of interactive media allowing institutions a greater field to attract potential students.
Pandora Internet Radio
Pandora is the world’s largest free internet radio service and reaches millions of people in the core 17-25 (64% of its listener to be exact) audience that all educational institutions are looking to target. Not only does Pandora offer specific demographic placement based on factors such as age, sex, and music genre, they also use their audio feed to support their advertising banners. The exclusive impressions that advertising on Pandora provides are currently the most sophisticated in behavioral targeting. We almost forgot to mention the ability to target by zip code!
Twitter
Twitter is by far the fastest growing social network in the past two years. Unfortunately it is the most confusing platform for higher education to understand. The future ability of Twitter continues to develop as its online scoial networking initiative develops. We now have the ability to market directly through the Twitter platform.
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